Istanbul 2010 European Capital of Culture Agency joined in TT Warsaw Tour & Travel Show on 24-26 September 2009 held in Warsaw, Poland.

More than 500 participants from 56 countries and approximately 20,000 more visitors visited the Warsaw Trade Fair & Congress Center where Istanbul was introduced as a major destination for cultural tourism.

While visitors were informed on Istanbul 2010 projects during the event, interviews were carried out with members of the press. Furthermore Istanbul 2010 advertisements appeared in the fair catalogue and displayed in the screens at the congress center.