Benefits for Istanbul
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What will happen in the year 2010 in Istanbul?

• From 2006 onwards the name of Istanbul will be associated with culture and the arts all over the world.
  
• As Turkey moves ahead with the process of its candidacy for the European Union, the projects that will be realized will demonstrate that Istanbul, the symbol of the country, has been interacting with European culture for hundreds of years.
  
• The city’s cultural heritage will be managed in a sustainable manner and it will become even more of a magnet than ever.
  
• Istanbul will achieve lasting gains in the fields of urban renewal, urban living and environmental and social development.
  
• New museums will be established to protect and display our cultural assets and historical buildings will be renovated, given new roles and opened to the public.
  
• People of Istanbul will embrace new artistic disciplines. Young talented people will have the opportunity to become more closely involved in artistic creativity.
  
• Jobs will be created for a large number of people ranging from communications to organization, education, design, management and creative fields.
  
• Those who come to Istanbul for cultural and artistic projects will visit the city’s cultural riches, mosques, churches, palaces and museums.
  
• Cultural tourism will be invigorated and develop. (Educated, cultured tourists spend three times as much as normal tourists. This means that, as a European Capital of Culture, Istanbul will have a great tourism potential.)
  
• Many people from the world of culture and the arts, together with members of the print and visual media, will come to Istanbul from Europe and different countries all around the world. This will make a positive contribution to the promotion and branding of Istanbul. Being selected as a European Capital of Culture will give a boost to the city’s economic relations with Europe as well as contributing to its cultural relations. With the renovation that will take place, the administrators and administered will join together, hand in hand, sharing their knowledge and experience, to develop a long-term sustainable model for the future.
  
• Istanbul local residents will be proud of their city as they further discover its beauty.